Marketing Automation Software

Keap vs Klaviyo

Compare Keap and Klaviyo side-by-side. See feature differences and pricing in the Marketing Automation Software category.

Keap

by Thryv

0.0 (0)

Pricing: One plan from $299/mo billed monthly (September 2026), scaling with users and contacts; free trial, no free plan

Keap is CRM and marketing automation software for small businesses, sold as one plan with paid setup at signup. Thryv has owned it since 2024.

8 /21 features Full profile

Most Features

Klaviyo

by Klaviyo

0.0 (0)

Pricing: Free to 250 profiles and 500 emails/mo; paid email $20/mo at 500 profiles, $150/mo at 10,000; SMS pay per send; Reviews add-on from $25/mo

Klaviyo is ecommerce marketing automation on customer profiles: email, SMS and push flows, segments, forms and reviews, with a free plan for small stores.

17 /21 features Full profile

Feature Comparison

Marketing Automation Software features side-by-side

Feature	Keap 8/21 features	Klaviyo 17/21 features
Free plan A permanent free tier for a small list, not only a time-limited trial.	No	Yes
Sales pipeline and deal tracking Deals, stages and a pipeline view inside the platform, included or as a paid add-on.	Yes	No
Lead scoring Contacts or deals scored automatically from behavior so sales can prioritise.	Yes	No
Landing page builder Hosted landing pages built and published inside the platform without a separate tool.	Yes	No
Mobile app push notifications Push messages to the brand's own iOS and Android app through vendor SDKs.	No	Yes
Product reviews Collects and displays product reviews as part of the platform, included or as a paid add-on.	No	Yes
SMS marketing Text message campaigns and automation steps, included or as a paid add-on.	Yes	Yes
WhatsApp messaging WhatsApp campaigns and automated messages, included or as a paid add-on.	No	Yes
Send-time optimization The platform picks each contact's send time from when they usually open.	No	Yes
A/B testing Split tests on campaigns or automation emails with a winner chosen automatically.	No	Yes
Transactional email Order confirmations, receipts and password resets sent from the same platform.	No	Yes
Website visitor tracking Page views and site events tied to a contact's profile for triggers and segments.	No	Yes
Visual workflow builder A drag-and-drop canvas for multi-step journeys with waits, branches and actions.	Yes	Yes
Revenue attribution Revenue and conversions tied back to the campaign or automation that drove them.	No	Yes
Predictive analytics Model-driven predictions such as churn risk, lifetime value or win probability.	No	Yes
Ad audience sync Push segments to Meta or Google Ads audiences for retargeting and exclusion.	No	Yes
Webhooks Send contact and event data to another system from inside an automation.	Yes	Yes
User roles and permissions Granular roles that limit what each team member can see and change.	Yes	Yes
Single sign-on SAML or IdP login for the whole team, included or on a higher plan.	No	Yes
Social media posting Schedule and publish posts to social networks from inside the platform.	No	No
AI marketing assistant An AI layer that drafts campaigns, suggests segments or proposes next actions.	Yes	Yes
Overall Rating	0.0 0 reviews	0.0 0 reviews